Pinterest Advertising Will Be Hugely Popular With Retailers, This Chart Shows Why

BII social average order value

The knock on social media was that it would never drive a lot of paying customers to retail sites, because people are on social networks to connect with friends, not to shop.

But Pinterest is proving to be an exception to that rule. The company’s announcement yesterday that it would begin experimenting with “Promoted Pins” will cause major retailers to rejoice. Here’s why:

At , sign up for a free trial subscription here. Subscribers also gain access to over 100 in-depth reports on social and mobile, and hundreds of charts and datasets.

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