Here’s Why Apple Threw Out The Software Steve Jobs Made For The iPhone

jony ive and steve jobs

Apple released iOS 7 last week, a complete overhaul of the look and feel of the software that runs iPhones and iPads.

It’s a simpler, more sparse design.

The software redesign was led by Jony Ive, who was previously Apple’s lead hardware designer. As far as we can tell, this his first major software design project at Apple.

He explained his thought process for the redesign to USA Today, saying, When we sat down last November (to work on iOS 7), we understood that people had already become comfortable with touching glass, they didn’t need physical buttons, they understood the benefits. So there was an incredible liberty in not having to reference the physical world so literally. We were trying to create an environment that was less specific. It got design out of the way.”

Ive killed all the life-life illustrations and animations in iOS, replacing them with something more digitally native, less leaning on what we see in the real world.

For instance, Apple’s “Game Center” had a Las Vegas-style gambling table with fake wood and textured green felt. Now, Game Center is a white background with a couple of colored bubbles that don’t For more on this read the original article here.

Source: Shared News

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