Apple tops Coke, Google as most valuable brand in the world

For the first time since it began compiling its Best Global Brands report in 2000, Interbrand now lists Apple as the worldís most valuable brand, reports The New York Times. Since the inception of the Interbrand report, Coca-Cola has taken out the top spot for the last thirteen years straight. Apple took second place on the list last year, moving from eighth in 2011, but has now claimed the top position with an estimate brand value of $98.3 billion, a 28 percent increase from 2012….

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