Pfeiffer Consulting recently put iOS 7 through its paces, comparing it to a number of other mobile OS’ to gauge which OS has a step up on the competition when it comes to the user experience.
The operating systems involved in the study included iOS 7, iOS 6, Android, Windows Phone 8 and BlackBerry 10. Now seeing as how there are innumerable versions of Android out there, the study focused on Samsung’s implementation of Android since it’s currently the most popular Android handset maker.
The study focused on four variables: cognitive load, efficiency, customization and user experience friction. Each variable was afforded equal weight. Also note that the tests were measured from the viewpoint of an average, non-technical user.
When the dust settled, iOS 7 reigned supreme with a 73.25 score followed closely by iOS 6 with a score of 70. Next came Android, Blackberry 10, with Windows Phone 8 pulling up the rear.
The report reads in part:
But there is another issue for Android, and that is market fragmentation: The loyalty of Apple’s users is such — For more information read the original article here.