Video Tagging Startup wireWAX Makes Cougar Town Episode Shoppable

wireWAX, which tags up online video with product tags so that users can buy starlight from the video, has signed a distribution deal with major US network TBS to launch a ‘shoppable’ episode of the hit comedy series, Cougar Town. The startup has raised undisclosed finance from London’s Passion Capital. This is tbs’s first use of wireWAX technology. The characters in the… Read More

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