General Mills has come to its senses, reversing its very recent and instantly unpopular attempt to punish customers who have liked it on Facebook or downloaded and used digital coupons. The original idea had been to force customers who have benefited from the cereal giant’s online generosity to give up their legal right to sue GM for any reason, funneling those customers instead into arbitration. In a blog post explaining the news earlier today, General Mills claims it “never imagined this reaction.” Perhaps they need a better PR team. [General Mills, Huffington Post]

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