Pretty soon, it will no longer make sense to call Amazon an e-commerce company, as it moves deeper into both hardware sales and the media business.

And the Kindle Fire offers an important example of how Amazon is locking users into its ecosystem of products, services, and digital content.

In a recent report from BI Intelligence, we take a close look at the Kindle Fire to understand how Amazon uses digital media and other services to earn revenue off of hardware that the company sells at cost.

Here are some of the key takeaways on the Kindle Fire ecosystem:

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The report is full of charts and data that can be easily downloaded and put to use.

In full, the report:

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