There is a race underway on mobile to design a service that can anticipate users’ needs and serve them the content they’re looking for without them doing much more than swiping a finger.
Among the more advanced versions of this technology is the smart personal agent. The smart personal agent’s work is ongoing, done autonomously in the background, and information is relayed intuitively and instantly.
And right now, the foremost smart personal agent on mobile is Google Now. The technology was first developed by Google as an addition to Android for the launch of version 4.1 Jelly Bean. About a year ago, the service was also made available on iOS devices.
In full, the report:
- Provides a taxonomy of common personalization services, including app launchers, task automators, and digital concierges.
- Quantifies the addressable markets for leading personalization products like Google Now, Apple’s Siri, If This Then That (IFTTT), Aviate, and Cover.
- Addresses key reasons why consumers are taking to this technology, namely the opportunity they offer to streamline the smartphone experience.
- Discusses how marketers can effectively use the data and services offered through personalization services to serve the absolute most relevant content to users.
- Identifies specific mobile ad formats that can successfully integrate into personalization technology and services.
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