Columbia Designed This Camo To Make Anglers Invisible To Fish

Hunters wear camouflage clothing from head to toe to blend in with their surroundings and sneak up on their prey. But fisherman never do, so Columbia has designed color-changing shirt with what it’s calling a ‘Solar Camo’ pattern that only appears in the warmth of sunlight, helping anglers avoid being spotted and scaring the fish they’re after.

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