Apple pushing for $5 monthly fees in move to relaunch Beats Music

In preparation for relaunching Beats Music next year, Apple is currently pushing record labels to allow lowering monthly subscription fees from $10 to $5, sources say. The company’s marketing pitch is allegedly that even Apple’s best iTunes customers typically spend about $60 per year, or $5 per month. As such anyone switching from downloads to streaming would generate an equal amount of revenue, and more importantly the potential subscriber pool would increase thanks to more affordable fees….

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