Unwinding The Swatch Group Smartwatch Announcement

The Swatch Group dropped a bombshell – in its staid way – announcing plans to release a smartwatch in the next three months, potentially to coincide with the April launch of the Apple Watch. First, understand that watch companies don’t know how to market to tech consumers. As I wrote here, Swatch is an integral part in the haute horology industry, a sort of heavy base for… Read More

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