Written by: Charlie Wood
- TikTok is approaching 2 billion lifetime installs of its app, according to Sensor Tower.
- It was the most popular non-gaming app in February, outperforming WhatsApp, Instagram, and Facebook.
- Sensor Tower suggested a surge in spending on app in February was down to the impact of the coronavirus.
- Bored citizens in quarantine have posted ‘cloud raves’, memes, and video diaries of daily life under lockdown on TikTok through the virus outbreak.
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TikTok continues to grow at a phenomenal pace globally, with the app on track for 2 billion lifetime installs.
According to research from Sensor Tower, TikTok has been installed almost 1.9 billion times across Apple’s App Store and the Google Play Store.
TikTok was the most popular non-gaming app worldwide in February 2020, ahead of big names like WhatsApp and Facebook and marking the app’s best month ever.
Sensor Tower noted that India and Brazil remain TikTok’s biggest drivers, but that the app is growing in popularity around the world. TikTok was downloaded around 28 million times in India, 9.7 million times in Brazil, and around 6 million times in the US.
Sensor Tower noted growing spend on the app too, notably in China, where TikTok is known as Douyin. Overall, the app generated $50.4 million in revenue, with Sensor Tower attributing increased spending partly to coronavirus lockdowns in China which are forcing millions of citizens to stay indoors.
Bored users in countries impacted by the virus are logging daily life under quarantine and social distancing, holding “cloud raves” on the app to replace partying; spreading coronavirus memes, and sharing health advice.
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