Do you own a gold iPhone 5S?
No, of course not.
That’s because there aren’t any.
Let’s qualify that: Gold iPhones exist. They are just very rare.
And you don’t have one.
At Business Insider, we’ve got a new iPhone 5S and an iPhone 5C. But the 5S is black (sorry, “space gray”), not gold. And the 5C is blue, because it doesn’t come in gold. Everyone wants to see the gold iPhone 5S but … they don’t seem to exist in real life.
There are good reasons to believe this is a deliberate marketing ploy by the geniuses at Apple.
The business press is abuzz with the gold iPhone “shortage.” There has been talk of a “supply” problem.
This, of course, is nonsense. The gold iPhone is NOT made of real gold, it’s made of aluminum and gold paint. The price of aluminum has actually declined during the year in which Apple began planning for its gold iPhone supply — so the idea that there might be a shortage of gold-dyed aluminum is just silly.
Apple’s marketing people are not dummies. They can estimate demand prior to a new product launch.
Pointedly, there For more on this read the original article here.
Source: Shared News
No responses yet