Twitter Co-Founder Biz Stone revealed his top-secret new startup Jelly, a mobile app that enables users to ask short questions of their social network through pictures. For instance, Stone snapped a photo of an art piece in San Francisco, asked his network what it was, and got a few dozen answers.
Since this morning’s announcement, there’s been a swirl of confusion and criticism about Jelly, especially because it seemed odd to limit an information utility to short questions within one’s own relatively small social network.
But, after speaking to Stone, it appears that Jelly has a much more unique and ambitious purpose than we’ve come to expect from web utilities. The primary goal of Jelly is to increase empathy, and is built more for the answerer than the asker.
“Using Jelly to help people is as much more important than using Jelly to search for help. If we’re successful, then we’re going to introduce into the daily muscle memory of smartphone users, everyone, that there’s this idea that there’s other people that need their help right now.
“Let’s make the world a more empathetic place by teaching that there’s other people around them that need help.”
To be sure, Jelly — For more information read the original article here.