How Pabst Brought a 136-Year-Old Beer Back From the Dead

Once upon a time there was a beer. A beer with bold flavor and character. A beer that was supposedly America’s first IPA. But then the 1970s happened. The tastes of the masses changed, and not for the better. A tidal wave of flavorless lager rushed in. And this unique, legendary beer was washed away in the tide. Until today.

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