BlackBerry CEO John Chen yesterday published a blog post adaptation of a letter in which he presses U.S. government officials to support not only net neutrality but also “application/content neutrality”. In Chen’s view, all apps and content should be available on all platforms, and he points specifically to Apple’s iMessage and Netflix’s streaming services as examples of discrimination against BlackBerry.
Unlike BlackBerry, which allows iPhone users to download and use our BBM service, Apple does not allow BlackBerry or Android users to download Apple’s iMessage messaging service. Netflix, which has forcefully advocated for carrier neutrality, has discriminated against BlackBerry customers by refusing to make its streaming movie service available to them.
Chen believes BlackBerry is a leader for content and application neutrality and pushes U.S. government officials to require these same neutral practices from the Canadian company’s competitors. “Neutrality must be mandated at the application and content layer if we truly want a free, open and non-discriminatory internet,” writes Chen.
Chen’s comments have unsurprisingly been met with ridicule by developers who don’t wish to be forced to create apps for platforms where they do not expect worthwhile returns, and many observers have suggested BlackBerry should focus its efforts on creating a compelling ecosystem that would attract users and apps organically.
Apple has historically been quiet on broader issues of net neutrality. The Cupertino company was noticeably absent from a list of more than 100 technology companies which signed a letter protesting a proposed change in FCC rules that would allow for Internet fast lanes for certain types of content. Speculation has suggested Apple’s absence may be related to its interest in securing priority access with Internet providers for media content delivered by the company.
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