Being the default search engine option in iOS is such an important position that losing it could cost Google around 10 percent of its gross annual revenue, according to a new analysis by investment bank UBS. The advertising giant is at risk to lose upwards of $8 billion if it should lose the default search engine position, a real possibility with the deal between Google and Apple coming up for renewal. Investors are worried that Apple will refuse to renew the arrangement....
-- For more information read the original article here.
-- For more information read the original article here.
Being the default search engine option in iOS is such an important position that losing it could cost Google around 10 percent of its gross annual revenue, according to a new analysis by investment bank UBS. The advertising giant is at risk to lose upwards of $8 billion if it should lose the default search engine position, a real possibility with the deal between Google and Apple coming up for renewal. Investors are worried that Apple will refuse to renew the arrangement….
