Being the default search engine option in iOS is such an important position that losing it could cost Google around 10 percent of its gross annual revenue, according to a new analysis by investment bank UBS. The advertising giant is at risk to lose upwards of $8 billion if it should lose the default search engine position, a real possibility with the deal between Google and Apple coming up for renewal. Investors are worried that Apple will refuse to renew the arrangement….
No responses yet